Goal
To expand market share
Solution
In order to grow their market share, Payce Pays contracted Red Hawk to develop an iOS and Android application that provides:
- Integration with Payce Pays APIs.
- Addition of new features specific to mobile applications, including user authentication using Apple, Google and Facebook.
RESULTS
The new features in Red Hawk’s application for Payce Pays resulted in:
Increase In New Subscriptions
Experienced a significant increase in new subscriptions
Appealing To Younger Demographic
More appealing to a younger demographic that prefers mobile applications over websites