AdvancePierre Foods Product Catalog Generator App

On-Demand Creation of Branded Product Catalogs Eliminates Errors, Printing and Shipping Costs

Goal

Automate creation of branded collateral

Solution

Red Hawk developed a web application that allows AdvancePierre Foods sales representatives to generate on-demand branded product catalogs specific to various market segments. Prior to the app’s development, only one product catalog was produced each year, created by a design team and mailed to sales reps. Human error and changes in product availability had to be resolved with a secondary mailing. The custom software solution streamlines the entire process.

Integrated with product data (ERP) and digital asset management system (DAM) for product photography
Integrated with existing security systems for user account management
Branded PDFs are generated on-demand for multiple market segments.