Ohio State College Viewbook App

Web Application Takes New Approach to University Promotion

OSU Viewbook Photo


Provide personalized viewbooks for prospective students


Red Hawk developed a web application that allows prospective students to select areas of interest and generate a downloadable PDF to share with influencers.

Content is curated automatically based on their interests and combined into a branded PDF. 

  • Admin features allow OSU to easily manage content.
  • Prospect’s information can be captured and retained.
  • Personalized PDFs are auto-generated during the user experience and follow brand guidelines.


In three simple steps, prospective students of The Ohio State University can easily generate a viewbook specific to their interests, download a PDF or request that the PDF be sent to them via email. Simple, elegant and easy-to-use, this application is now being closely tracked by OSU to measure ROI. Other benefits of the viewbook are:

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42 percent conversion rate

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Eliminated traditional viewbooks

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Reduced printing and mailing costs

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Increased retention of website visitors