Goal
Provide personalized viewbooks for prospective students
Solution
Red Hawk developed a web application that allows prospective students to select areas of interest and generate a downloadable PDF to share with influencers.
Content is curated automatically based on their interests and combined into a branded PDF.
- Admin features allow OSU to easily manage content.
- Prospect’s information can be captured and retained.
- Personalized PDFs are auto-generated during the user experience and follow brand guidelines.
RESULTS
In three simple steps, prospective students of The Ohio State University can easily generate a viewbook specific to their interests, download a PDF or request that the PDF be sent to them via email. Simple, elegant and easy-to-use, this application is now being closely tracked by OSU to measure ROI. Other benefits of the viewbook are:
![increase subscriptions icon increase subscriptions icon](https://redhawk-tech.com/wp-content/uploads/2022/05/increase-subscriptions-icon.png)
42 percent conversion rate
![differentiation icon differentiation icon](https://redhawk-tech.com/wp-content/uploads/2022/05/differentiation-icon.png)
Eliminated traditional viewbooks
![reduce cost icon reduce cost icon](https://redhawk-tech.com/wp-content/uploads/2022/05/reduce-cost-icon.png)
Reduced printing and mailing costs
![retention icon retention icon](https://redhawk-tech.com/wp-content/uploads/2022/05/retention-icon.png)