Sell It: Custom Software for Sales Enablement

Let’s face it: Your sales team is a large part of what helps keep you in business. Doesn’t it make sense to provide them with custom software so they can breathe (and sell) a little easier? Sales enablement software solutions provide you with the ability to create, share, edit and manage your materials and resources with ease; all from a central location. Sales reps can access information at any point in time and it allows your marketing team to easily collaborate with sales on the content they create and share with prospects and customers.

When it comes to sales, it’s common knowledge that 20 percent of reps are responsible for 80 percent of revenue. By customizing your sales enablement software and integrating CRP and ERM platforms, you provide marketing and sales teams with data-driven insights to optimize their business and drive revenue. Sales enablement software solutions allow you to leverage proprietary data, often locked away in ERP and CRM solutions, to deliver a compelling and unique experience for your prospects that reduces the effort required for them to make a purchase decision. Your reps can access information at any point in time and it allows your marketing team to easily collaborate with sales on the content they create and share with prospects and customers. Sales teams instantly become more effective when there is an ongoing process of equipping reps with the content, guidance and training they need to effectively engage buyers.

How Will Custom Software Help Increase My Sales?

Removing friction during the sales process is something all great sales leaders strive for; it’s often the difference between winning and losing a deal. At Red Hawk Technologies, we believe people will pay a premium for two things: entertainment and convenience. The closer you get to the customer, the more likely you are to need a custom web or mobile application to stand out from the competition.

Customer portals and custom sales applications integrated with your ERP and CRM platforms provide opportunities to deliver significant value to prospects by leveraging your data in unique and clever ways. These features allow you to provide streamlined, informative user experiences where you control the narrative to drive the sales outcomes you’re looking for.

The Proof Is in the Protein 

Most custom software developers will have a portfolio of clients with various types of software they have developed. Take for example, the custom sales application Red Hawk developed for a well-known manufacturer of proteins, AdvancePierre Foods. The company sells to a variety of markets, including restaurateurs.

Prior to engaging Red Hawk to produce a custom sales application, the AdvancePierre’s sales teams scheduled appointments, met clients onsite to deliver frozen packages of proteins and asked those prospects to add the proteins to their restaurant menu in order to close deals. The problem? Sales reps were unsuccessful in gaining follow-up appointments to learn of any progress with the addition of their proteins to restaurants’ menu. When a follow-up appointment was achieved, they’d often find that the products had either been eaten by the kitchen staff (it’s okay if you laughed a little at this), or were still in the freezer (yikes).

Here’s where that previously mentioned concept of paying a premium for convenience comes into play: Imagine what would happen if the food sales rep arrived on site with the ability to present a digitally displayed menu item supported by market research, to convey an industry trend that the prospective customer was missing out on? What if this tool included the ability to forecast sales during a 90-day trial and calculated the net margin based on total sales, minus the cost-to-plate? Well, we can tell you: This solution would remove ALL of the homework prospects would have to do in order to make a buying decision.

Because the custom sales app we created for Advance Pierre Foods eliminated the grunt work, the company’s sales reps were able to close the deal with their first attempt. Follow-up appointments (if needed) were much easier to obtain and the level of convenience provided to restaurateurs was unprecedented. Needless to say, our client was given a significant competitive advantage over other food manufacturers by enabling their sales reps to easily supply everything their prospects needed to buy the protein and add it to their menu.

Ready to Invest in Custom Software for Sales Enablement?

Looking to improve sales enablement techniques for your sales team? Want to see an increase in monthly or yearly sales? Red Hawk can help. Since 2008, Red Hawk Technologies has used technology in novel ways to help clients in the Southwest Ohio and Kentucky area improve efficiency, lower costs and increase profits.

At Red Hawk, we’ve facilitated growth in mid-market companies just like yours for over a decade. Companies investing in innovation are our specialty. Our proven process is quick, yet flexible, which gets your custom software solution launched fast. We get it done right with our expert software product design and development team.

Discuss your vision with a transparent and reliable custom software development partner today. Call or book a consultation and start streamlining the way you do business.

Matt Strippelhoff

Matt Strippelhoff

During his career, Matt has built an expansive portfolio of work in both traditional and interactive media. He’s designed and led the development of corporate intranets, extranets, e-commerce websites, content management tools, mobile applications and specialized interactive marketing programs for large and small business-to-business and business-to-consumer clientele. In addition to keeping Red Hawk a well-oiled machine, Matt consults with customers’ IT and Marketing executives on how to use technology and data to solve their business challenges, as well as take advantage of business opportunities.

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