Streamline & Scale Newsletter: Issue 1

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Navigating the Path to Affordable and Impactful Business Growth via Custom Software for Mid-Market Businesses

A Message from Matt

Hello, and welcome to the inaugural expanded issue of the Streamline & Scale Newsletter, your monthly guide to navigating the complexities and opportunities of custom software in the mid-market. We’re here to help you unlock new levels of efficiency, growth, and competitive advantage.

At Red Hawk Technologies, we help mid-market businesses imagine new ways to thrive through custom software and application development. For over 15 years, our award-winning experts have guided clients with solutions like our Development-as-a-Service (DaaS) model, bringing predictability and peace of mind to projects.

This issue is designed to walk you through the essential planning stages of software development and digital transformation, providing actionable insights to help you make informed decisions. We aim to be your trusted, proactive technology partner, guiding you from idea to a clear blueprint for success.

Thank you for joining us. We’re excited to help you realize the full potential of a digital transformation.

Warmly,

Matt Strippelhoff

Partner, CEO/CRO – Red Hawk Technologies

Listen to our podcast about Issue 1.

In This Issue

This month, to assist with impactful business growth we’re diving into four crucial early steps for any custom software project. Here’s what you’ll find in this inaugural edition:

• Defining Your Software Vision with a Do-It-Yourself Innovation Workshop: Kickstart your big idea with our self-guided tool designed to help you define your vision and goals for a new app.
  
• Understanding Your Custom Software’s True Cost: Learn why understanding Total Cost of Ownership (TCO) is vital for predictable budgeting and long-term success.
  
• Quantify Your Returns: Introducing the ROI Calculator for Custom Software: See how custom software can impact your bottom line with our new interactive tool.
  
• Championing Change: Gaining Leadership Buy-in for Your IT Initiatives: Discover strategies to get your internal stakeholders on board for your technology projects.

1. Defining Your Software Vision with a Do-It-Yourself Workshop

Every great custom software solution begins with a clear, well-defined idea. But getting that idea out of your head and into a tangible plan can be the trickiest part. It’s not just about what you want to build, but why you’re building it, who it’s for, and what problem it solves. Without this foundational clarity, even the most ambitious projects can stumble.

Have a big idea for a custom web or mobile app but not sure how to get started? Moving from a groundbreaking concept to a concrete plan can be daunting, especially when you’re focused on measurable business outcomes and ROI from your technology investments. That’s where clarifying your vision, clarifying risks, and defining value-first features from the outset becomes critical.

Our DIY Tech Innovation Workshop is an easy-to-follow, self-guided tool designed to help you and your team lay the foundational blueprint for your next custom software project. It’s about more than just brainstorming; it’s about strategic planning that ensures your investment yields significant returns.

This workshop will guide you through key steps to:

• Explore your vision for a new web or mobile app.
• Define your goals and target audience clearly.
• Outline crucial logistics and required technology.
• Move confidently toward the next steps in making your idea a reality.

By dedicating time to this crucial planning stage, you can mitigate risks, define value-first features, and build the runway to more productivity and profitability from day one.

Download Your DIY Tech Innovation Workshop Here

2. Understanding Your Custom Software’s True Cost

Many mid-market businesses are frustrated with the uncertainty and hidden costs of traditional software development. You need solutions that improve efficiency and lower costs, but understanding the full financial picture can be challenging.

Our recent blog post, “Calculating Total Cost of Ownership for Custom Software,” dives deep into this crucial topic. It’s not just about the initial development expense; it’s about evaluating the long-term investment, including maintenance, support, and potential future enhancements. For businesses focused on predictable costs and operational stability, a clear understanding of TCO is essential.

We address this pain point head-on with our Development-as-a-Service (DaaS) model, which bundles development, support, and enhancement services into one fixed monthly fee, providing transparent communication and a “no surprises” partnership.

Learn more: Get the full picture on TCO for your next custom software project. Read the Full Blog Post on Calculating Total Cost of Ownership for Custom Software

3. Quantify Your Returns: Introducing the ROI Calculator for Custom Software

As a mid-market business, you’re keenly focused on ROI and measurable business outcomes from your technology investments. You need to see how custom software can directly impact your bottom line by improving efficiency, lowering costs, and increasing profits.

To help you gain clarity and build a strong business case, we’re offering you a FREE ROI Calculator. This interactive tool allows you to input key metrics relevant to your business and see the potential returns from investing in a custom software solution with Red Hawk Technologies. It’s designed to help you quantify the value, build the runway to more productivity and profitability, and ensure your big ideas translate into significant returns.

Access the Red Hawk Technologies ROI Calculator

4. Championing Change: Gaining Leadership Buy-in for Your IT Initiatives

For Heads of departments and decision-makers, launching a new custom software project or undertaking digital transformation requires more than just a great idea; it requires strong internal support. Successfully implementing technology solutions to increase productivity or profitability often hinges on securing leadership buy-in across your organization.

Our blog post, “How to Get Leadership Buy-in on IT Initiatives,” addresses the critical steps and strategies needed to align stakeholders and gain the necessary support for your technology investments. Without this crucial alignment, even the most innovative projects can falter. This article offers insights into communicating the strategic implications of custom software and building a shared vision for success within your business.

Discover the strategies: Equip yourself to champion your next big IT initiative. Learn More About Securing Leadership Buy-in for Your IT Initiatives

About Red Hawk Technologies

At Red Hawk Technologies, we’re not just building software; we’re building partnerships that drive innovation. We understand the unique challenges mid-market companies face when it comes to custom web and mobile application development – the unpredictable costs, the ongoing maintenance headaches, and the complexities of managing long-term projects.

That’s why we’ve revolutionized the industry with our Development-as-a-Service (DaaS) solution. We bundle development, technical support, ongoing maintenance, and future enhancements into a single, predictable monthly fee. This game-changing model eliminates uncertainty, provides financial clarity, and ensures your software evolves with your business, allowing you to innovate with confidence and focus on what you do best.

Ready to Elevate Your Business with Custom Software?

We believe in a partnership that helps you realize the potential of digital transformation. We’re an award-winning team with a proven process for on-time, on-budget delivery, focused on helping mid-market businesses like yours achieve significant returns. Our Development-as-a-Service (DaaS) model ensures predictable costs and comprehensive support.

Whether you’re exploring a new vision with our Tech Innovation Workshops, seeking robust custom development, or need ongoing support for existing applications, we’re here to provide the expertise and predictable partnership you need.

Once you’ve sharpened your software vision, the next step is transforming that blueprint into a powerful, custom application. We’re here to help you bring that idea to life with predictability and precision.

Let’s discuss your custom software needs and how our DaaS model can provide the clarity and stability your business deserves.

Take the next step: Book a consultation to discuss your custom software needs.

We hope you found this first issue insightful. Look out for our next edition, where we’ll dive deeper into the strategies for success in custom software development.

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