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Software Product Development

Turn your product idea into a SaaS business your customers pay for

You have a product idea, and a market that would pay for it, but building and launching a sellable SaaS product is a different discipline than building software for internal use. Red Hawk's Software Product Development services help you design, build, and support the product itself: architected from day one for multiple customers, ready to scale, and built to hold up under the demands of paying users. We've helped mid-market companies bring commercial software products to market for over a decade, bundling development, enhancement, maintenance, and technical support into one relationship so you can focus on growing the business, not just the codebase.
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Product Architecture

Product Architecture Built to Sell

Your product is designed for multiple customers from the start (multi-tenant, subscription-ready, and secure) instead of retrofit later once real customers are on it.

Custom Software Design and Development

Full-Cycle SaaS Development

From MVP through a mature, feature-complete product, our Software Product Development team designs and builds the experience your customers will actually pay to use.

Ongoing Enhancements and Support

Ongoing Enhancement & Support as You Scale

As your customer base grows, we continue to service, update, and expand the product so it keeps pace with demand instead of becoming a bottleneck.

Why a Carefully Considered Approach Pays Off

Cost Savings via Less Expensive Alternatives

A carefully considered approach to development surfaces options you might not have found on your own.

Assurance You're Building the Right Product

We help validate product-market fit and the core idea before resources go into building it out.

Architecture That Scales With Your Customer Base

Improvements to scalability, ease of use, and cost of ownership get built in from the start, so growth doesn't force a rebuild.

Documentation for Customer and Partner Conversations

Clear documentation supports the security, compliance, and integration conversations your prospective customers will have before they buy.

Projected Costs for Development and Support

Understand the total cost of ownership so you can build a confident business case and pricing model.

Ongoing Care, Not a One-Time Project

Vehicle fleets, machinery, and buildings all require ongoing care to maintain functionality. Your product needs to as well. We continue to service, update, and expand it, extending its lifetime value as a revenue-generating asset.

“Through disciplined craftsmanship and forward thinking, The Red Hawk development team understood the vision whereby elevating Lyfe Plum into a platform that sets new standards for performance, reliability, and user experience.”

Evan Frew, Director of App Operations, Lyfe Plum

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Trust Our Technology Stack

The technologies we work with on a regular basis so you don't have to.

Frontend

  • Blazor
  • Nativescript
  • Typescript
  • Vue.js
  • Flutter
  • HTML
  • CSS
  • JavaScript
  • jQuery
  • Maui
  • Unity
  • Xamarin

Backend

  • .NET Framework
  • .NET Standard
  • .NET Core
  • PHP
  • MSSQL Server
  • MySQL
  • Firebase
  • Puppeteer
  • Node.js
  • Blazor
  • Laravel

Dev Languages

  • C#
  • C++
  • Cobol
  • Google Apps Script
  • Java
  • JavaScript
  • Kotlin
  • Perl
  • PHP
  • Python
  • Swift
  • VB
  • VB.Net
  • VBA
  • Objective-C

AI Platforms

  • AI-Enabled IDEs
  • Gemini
  • ChatGPT
  • Claude
  • Copilot
  • Pieces

CMS

  • DotNetNuke
  • Magento
  • OctoberCMS
  • Wix
  • WordPress
  • nopCommerce

UX Design

  • Miro
  • Adobe
  • Figma
  • Sketch

Project Management

  • Azure DevOps
  • Jira

Mobile Platforms

  • Android
  • iOS

BI Platforms

  • Google Data Studio
  • Microsoft Power BI

Cloud Infrastructure

  • Azure
  • AWS
  • Google Cloud

Payments

  • Bill.com
  • Payrix
  • Stripe

Containers

  • Docker
  • Kubernetes

HCM

  • Paycor
  • ADP

RPA

  • OpenRPA
  • UiPath

CRM

  • Dynamics CRM
  • HubSpot
  • Salesforce

API Technologies

  • GraphQL
  • REST
  • SOAP

ERP

  • Dynamics AX
  • Epicor
  • SAP

Messaging Services

  • Firebase
  • SendGrid
  • Twilio / MessageBird
Nationwide Children’s Hospital logo
Apprisen logo on white background
IncludeHealth logo
American Red Cross logo
Clarigent Health logo
ABM Building Value logo
Cardinal Health logo
SureImpact logo
Ohio Citizen Advocates for Addiction Recovery logo

Frequently Asked Questions

What is Software Product Development?

Software Product Development is the process of designing, building, and supporting a commercial software product, most often a SaaS application, that your company sells to its own customers, rather than software built for internal use only.

Is this for software we sell to customers, or software for internal use?

Software Product Development is specifically for building a commercial product that your company sells to its own customers. If you need software for internal operations only, our other development services may be a better fit.

How do I know if my product idea is worth the investment?

That's exactly what our ROI Calculator and Tech Innovation Workshops are for: a guided deep dive into your product vision that helps identify areas to improve and differentiators to exploit before you commit to a full build.

Is this the same as Web Application Development or Mobile Application Development?

Software Product Development is the umbrella service for building a commercial product to sell. Web and Mobile Application Development are the specialized delivery tracks under that umbrella, depending on which platform your product is delivered on.

Do you just build the product, or support it after it's live?

Both. We bundle development with ongoing enhancement, maintenance, and technical support so your product keeps working, and keeps improving, as your customer base grows.

Can the product integrate with our customers' existing systems?

Yes. We design for the integrations your customers will expect, whether that's CRMs, ERPs, or other third-party platforms, so your product fits into their existing stack.