
Web Application Takes New Approach to University Promotion
Provide personalized viewbooks for prospective students
Red Hawk developed a web application that allows prospective students to select areas of interest and generate a downloadable PDF to share with influencers.
Content is curated automatically based on their interests and combined into a branded PDF.
In three simple steps, prospective students of The Ohio State University can easily generate a viewbook specific to their interests, download a PDF or request that the PDF be sent to them via email. Simple, elegant and easy-to-use, this application is now being closely tracked by OSU to measure ROI. Other benefits of the viewbook are:

42% CONVERSION RATE

ELIMINATED TRADITIONAL VIEWBOOKS

REDUCED PRINTING AND MAILING COSTS

INCREASED RETENTION OF WEBSITE VISITORS



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