AdvancePierre Foods Product Catalog Generator App

On-Demand Creation of Branded Product Catalogs Eliminates Errors, Printing and Shipping Costs

Goal

Automate creation of branded collateral.

Solution

Red Hawk developed a web application that allows AdvancePierre Foods sales representatives to generate on-demand branded product catalogs specific to various market segments. Prior to the app’s development, only one product catalog was produced each year, created by a design team and mailed to sales reps. Human error and changes in product availability had to be resolved with a secondary mailing. The custom software solution streamlines the entire process.

• Integrated with product data (ERP) and digital asset management system (DAM) for product photography
• Integrated with existing security systems for user account management
• Branded PDFs are generated on-demand for multiple market segments.

Results

Thanks to our web application, AdvancePierre Foods optimized their catalog workflow and reduced overall costs. The app:

Screenshots