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Web Application for Managing Property Listings

Midland Atlantic is a full-service real estate firm, covering the Midwest and Mid-Atlantic regions, dedicated to finding creative and effective solutions to brokerage and development projects. Midland employs more than 30 brokers, developers, property managers, and support staff in its offices in Cincinnati, Indianapolis, and Raleigh, NC.

Red Hawk produced the Midland Atlantic website, programming a custom CMS application to support the management of the Company's property listings. The application is extremely easy to use. Content managers at Midland Atlantic log on through the website and use a standard web browser to add, edit, and delete listings. The web application supports rich media content.

Tracking Leads

Integration with Google Analytics allows us to track points of conversion. The property listings application publishes two types of pages; listings and property detail. Each of the pages provides an RSS feed and Forward to Friend link. Links to property detail pages contained in the RSS feed are tagged for tracking in Google Analytics. Links to property detail pages contained in Forward to Friend emails are also tagged for tracking in Analytics.

User Friendly Search

Website visitors can quickly locate properties meeting their requirements by using the property search module. This feature allows users to generate multiple combinations of search criteria. The listings page updates with each selection.

Technology Behind the Scenes

  • AJAX programming
  • Google Analytics
  • .NET programming
  • SQL database

Please contact Red Hawk Technologies to learn more about our property listings management application for websites. We can customize the system to meet your specific requirements.

Web Application for Managing Property Listings