Personalized Viewbook Platform for Higher Education

The Personalized Viewbook Platform, produced by Red Hawk Technologies, was first developed and deployed for The Ohio State University (v1.0). Version 2.0 of the platform offers a far richer experience for the University and its Prospects. It is available now to the Higher Education Market as a Platform-as-a-Service (PaaS) offering.

Basic Features
  • Register, select Majors, Minors, Extra Curricular Activities, etc. using mobile & desktop devices
  • Store personalized viewbooks (PDF or HTML)
  • Share viewbook(s) with friends and family via social channels and/or email
  • Personalized Experience = Increased Engagement
  • Increased Engagement = Increased Enrollment ($)
  • Data Collection = Valuable Consumer Insights
  • API = Systems Integration (i.e. CRM platforms)
  • Reduced Print/Mail = Significant Savings

The Ohio State University has enjoyed a 41% conversion rate.
Check out the case study.

Out-of-the-box Features (VS 2.0)
  • Branded, mobile responsive template
  • Registration survey
  • Content Management System (CMS)
  • Personalized content, generated dynamically
  • Digital Backpack with Social Sharing Features
  • Data collection & export features
  • API to support common and advanced integrations (i.e. CRM platforms)
  • Support for ADA Compliant HTML output*
  • Support for Acrobat PDF output

* ADA compliant HTML output limits support for certain types of content assets. This will be addressed during the technical sales process.