Website to Promote SCION Event - Go Exposed
SCION has been hosting owner events on an annual basis for several years. Interactive marketing campaigns have been critical to effectively promote the events to SCION owners. Red Hawk produced the micro-site and supporting email marketing campaigns to promote the 2009, 2010, and 2011 SCION Go Exposed Events.
Prior to 2009, the micro-sites produced were done so using Flash exclusively. The concepts were centered around the creation of a linear navigation experience. While the sites were stylistically and graphically appealing, they were cumbersome to navigate. The sites were difficult to maintain and were not optimized for search engine marketing.
Red Hawk was given the opportunity to meet with SCION marketing managers to discuss solutions to the aforementioned challenges. We quickly identified a feature set, supported through a variety of technologies, which addressed SCION's requirements for an interactive website that could easily be managed and scalable to support current and future event marketing efforts.
The interactive marketing program covered several stages.
- STAGE 1: Event Promotion / Drive RSVP
The promotion was so successful, we exceeded RSVP capacity three days from launch. The rate of conversion was far greater in 2009 than prior years.
- STAGE 2: Event Reminder / Event Schedule
A few weeks prior to the event, the micro-site was modified and another email campaign was launched to disseminate event details to registered SCION owners.
- STAGE 3: Post Event / Gallery
Soon after the close of the event, Red Hawk published a photo gallery, published a post-event article, and executed a post-event survey to collect feedback from SCION owners.
- STAGE 4: Planning Panel Promotion
In preparation for the next event, SCION chose to engage SCION owners in the event planning process. Red Hawk supported the effort by modifying the micro-site to promote the SCION Planning Panel; programming a registration form and database to collect registrant data and producing a promotional email campaign.
Technology Behind The Scenes
- .NET Programming
- SQL Database
- Google Analytics
Please contact Red Hawk Technologies to learn more about the work we are doing for SCION. Click to visit the current version of the SCION Go Exposed website.