This project was produced in concert with an agency partner - Liaison Marketing Communications. Liaison produced the script and directed the voice over talent. Red Hawk designed and programmed the interactive product demonstration.
A rich user experience was required to convey the revolutionary design and feature set of the product. Red Hawk designed and programmed the presentation in a manner that allowed it to be deployed on CD-ROM and on a micro-site. Sales representatives used the CD-ROM to present the product as part of the initial marketing blitz.