One of many long-term clients, Aniara Diagnostica relies on Red Hawk for website design, programming, and support services. We designed and programmed a new website for Aniara, integrating Miva Merchant to support e-commerce services. Several Miva Modules were researched and installed to extend the marketing and customer service capabilities of the website including; product ratings, related products promotion, RSS feeds from product categories, branded HTML order notification email templates, and order history.
Red Hawk develops custom web applications frequently for clientele, but only when custom development work is warranted. In many cases, leveraging existing, best-of-class web applications proves more cost effective than developing custom applications. Red Hawk's expertise covers a broad range of popular web applications. As a result, we were in a position to customize and integrate the following solutions to meet Aniara's requirements in a cost-effective manner:
Red Hawk regularly designs and programs interactive marketing initiatives to support Aniara's marketing staff. All of our efforts are integrated with Google Analytics, allowing us to effectively measure the marketing programs. We review data collected in Google Analytics with Aniara on a regular basis, and adjust PPC programs, microsites, and blogs accordingly.