Red Hawk produced this mobile site for Kroger Personal Finance to allow consumers to quickly and easily generate quotes for pet insurance. Consumer’s start by scanning a QR Code printed on in-store materials. Following a few brief questions with multiple-choice answers, the consumer is given a quote. The consumer can then email the quote. Data is stored and unique ID's are assigned to each quote to assist the call center with response to consumer inquiries. Google Analtyics is integrated to track usage. Consumers use social components to share the mobile site with others. The mobile site was developed to support multiple brands. Branding is determined by data embedded in the QR Code scanned by the consumer.
Navigate to http://kroger.kpi.full.redhawk-tech.com/ using your smart phone for a full demonstration.