We just completed and launched a QR Code driven Mobile Site for AdvancePierre to promote their PB Jamwich product line. What a fun project. QR Codes are printed on packaging. Consumers can now get additional information on the product while in the store prior to making a purchase. Of course, the marketing objective is to drive the purchase decision. What better way to do this than to incorporate testimonials from Moms and Kids.
The mobile site includes: