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Tuesday, July 19, 2011

PBJamwich Mobile Site Launch

We just completed and launched a QR Code driven Mobile Site for AdvancePierre to promote their PB Jamwich product line. What a fun project. QR Codes are printed on packaging. Consumers can now get additional information on the product while in the store prior to making a purchase. Of course, the marketing objective is to drive the purchase decision. What better way to do this than to incorporate testimonials from Moms and Kids.

The mobile site includes:

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