The new HRM website is a testament to good strategic planning. Their data-driven, regional approach is unique toward helping progressive marketing and sales executives achieve unprecedented brand success. Clarifying the message and educating the target audience on service offerings were the primary objectives. Design and architecture were driven by user profiles developed during the Red Hawk 4D Process. Points of conversion include downloads and form submissions, all of which are tracked in Google Analytics and integrated directly with HRM's CRM platform.