4D Development Process

Discover & Define

One could argue the Discover & Define process is the most important phase. Red Hawk will work with you and your stakeholders closely during this requirements gathering and project definition phase to provide the best opportunity for the success of the project.

• Meetings with client representatives to:
  • Gain a conceptual understanding of the clients' brand character
  • Define website marketing objectives, target audiences and desired outcomes
  • Define functional requirements, points of conversion, and criteria to measure success
  • Determine technological challenges/solutions specific to serving content, and leveraging client data sources
  • Define requirements for systems integration
• Develop user profiles
  • Type of user
  • Desired functionality, website features
  • Top-of-mind content
• Develop flow charts
  • Color code to highlight features/content specific to each type of user for analysis and refinement
• Produce a Design and Development Guide (BPM Format)
  • Identify content requirements
  • Business rules
  • Inputs
  • Outputs
  • Systems, data sources, etc.